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As the first brand designer at MediaAlpha, I shaped the company’s voice to stand out in a competitive industry. By moving away from complicated technical jargon, I introduced a brand language and visual style that prioritized clarity and relatability. This approach ensured the company’s messaging connected with a broader audience while maintaining its credibility in the tech and insurance spaces.
Project Scope:
— Web Design
— Motion Ad Design
— Collateral
Website Design
I created a customer-focused website with a clearer, more engaging voice—reducing tech jargon and adding personality to enhance the user experience.
Explainer Video
While PowerPoints are nice, explainer videos are nicer. I worked with a motion designer to create a simple, easy to follow product overview video that took the place of an entire presentation.
Product GIFs
I created simple GIFs that quickly shows where the MediaAlpha platform ads exist.
